MAGENTA is a contemporary fashion brand centered on elegant, feminine silhouettes and timeless wardrobe staples. Astrid Creatives led the brand’s social media direction to elevate its visual presence, refine brand perception, and position MAGENTA as a polished yet modern fashion label. Objective Increase brand awareness, strengthen Instagram engagement, and develop a cohesive visual identity aligned with MAGENTA’s refined and sophisticated aesthetic. What We Did • Developed a strategic monthly content plan aligned with product drops and campaigns • Defined and elevated the brand’s creative direction and visual storytelling • Designed cohesive, branded graphics for promotional and lifestyle content • Created product-focused posts highlighting texture, detail, and styling versatility • Wrote captions aligned with the brand’s elegant and confident tone • Managed content scheduling and monitored engagement insights Results • Achieved a visually cohesive and premium Instagram feed • Elevated overall brand perception and aesthetic consistency • Improved product storytelling through curated styling content • Strengthened brand positioning within the modern fashion space