MKF Collection is a fashion accessories brand focused on stylish, affordable handbags for modern women. Astrid Creatives handled the brand’s social media strategy, content creation, and visual direction to strengthen online presence, increase engagement, and position the brand as trendy yet accessible. Objective: Increase brand awareness, improve Instagram engagement, and create a cohesive visual identity aligned with the brand’s affordable luxury positioning. What We Did: • Social media strategy and content planning • Creative direction and visual branding • Graphic design for posts and promotional content • Product-focused content highlighting features and lifestyle use • Caption writing aligned with brand voice • Content scheduling and engagement monitoring Results: • Stronger visual consistency across Instagram • Improved product presentation • Increased engagement through lifestyle-driven content • Clearer brand positioning in the fashion accessories space