TUK is a modern fashion accessories brand focused on minimalist styling and versatile everyday pieces. Astrid Creatives led the social media direction to elevate the brand’s online presence, strengthen visual identity, and position TUK as a stylish yet accessible fashion choice. Objective Increase brand awareness, improve Instagram engagement, and build a cohesive visual identity aligned with TUK’s clean, modern aesthetic positioning. What We Did • Developed a structured social media strategy and monthly content plan • Defined creative direction and refined overall visual branding • Designed high-quality graphics and curated lifestyle-focused visuals • Created product-focused content highlighting versatility and styling inspiration • Wrote captions aligned with the brand’s tone and target audience • Managed content scheduling and monitored engagement performance Results • Established a strong and consistent Instagram feed aesthetic • Elevated product presentation through cohesive styling • Improved engagement through lifestyle-driven content • Strengthened brand recognition within the fashion accessories space